Waterflux – Brazilian Pavillion, Dubai World Fair 2020
Graphic Exploration, Editorial, Identity

We were invited to create the visual identity for Fernanda Marques Architects project entry for the Brazilian pavilion at Expo Dubai 2020. Our inspiration came from the poem "O Mar" (the sea) by Arnaldo Antunes, which talks about the movement and memory of water, in its permanent process of transformation and recovery.

We were also inspired by the multiple materiality and distortion effects that water causes and that suggest the idea of its movement, as a cyclical and transforming element, thus working the entire visual identity and environmental design, both of the exhibition and of the graphic manifestations of this pavilion.


Role
Designer at Pharus ↙

DESIGN ............. Caio Reis, Estefan Richter, Eleanor Greenleaf
AD ................... Caio Reis
ECD .................. Marcio Mota  
CD ................... Cris Inoue



Published ............. July 2020