Nike’s challenge was to create a content experience for its global directors
on the insights taken from young Brazilians. The theme was the sneaker Culture and Running
in the cities of São Paulo and Rio de Janeiro. All the expographic visualization was inspired
by aesthetics of the streets, by the Brazilian Lambe Lambe movement (a street-art form)
and by improvisation. ✶ 2015
Photography by Alex Libotte and Marcio Simch / Developed with Pharus Design team.