Since 1901, Leão has been one of the most recognised brands in the brazilian beverage market. With the licensing now owned by Coca-Cola, innovation comes and with it, a new identity. I was on the main team responsible for the concept of the logo, identity and overall art direction. Work in collab with the Pharus Design team. ✶2018
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![](https://freight.cargo.site/t/original/i/92a8e06423685c6957722a3a8965b6c7e8cbd5fa7311514aa2089a516992e21d/LEAOTM_CASE_poster_humana.png)
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![](https://freight.cargo.site/t/original/i/57d3a415ab3a48c88608861763e3a71cc1338a21a374f9787161e7515f10cbbf/leaocase_guia.png)
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![](https://freight.cargo.site/t/original/i/c5c45d7b494eaa47d34dd038d6a5469450d9f8fe3a969649ca5496c6beae0f94/LEAOTM_CASE_capa.png)