Since 1901, Leão has been one of the most recognised brands in the brazilian beverage market. With the licensing now owned by Coca-Cola, innovation comes and with it, a new identity. I was on the main team responsible for the concept of the logo, identity and overall art direction. Work in collab with the Pharus Design team. ✶2018















2025 © Estefan F. Richter


Amsterdam, Netherlands. 


E.R.