Worlds 2025 / League of Legends & Riot Games
Event Visual Identity, Evergreen Toolkit, Esports
The World Championship is the peak of competitive League of Legends, where the best players fight for a place in esports history. Watched by millions, it’s one of gaming’s most iconic stages.
After years of fantasy-led brand overhauls, Riot wanted a shift: less myth, more sport. A new visual identity with the confidence and longevity of a global championship.
Role
Art Director/Lead Designer at Buck ↙
Team .................. ECD Vincent Lammers / ACD Daniel Rodrigues/ AD Estefan Richter, Rasmus Stenberg / DESIGN Matheus Sakita, Estefan Richter, Lucas Ramos, Rasmus Stenberg, Alessandro Issao Nakabachi, Léo Imbert / PRODUCTION Carolina Brandão, Justin Harris, Jose Tirado Galan / MOTION Daniel Rodrigues, Joe Brooks, Marco van der Vlag, Laurentiu Lunic, John Stewart, Otilija Morozaite, Nicolas Grandry, Riccardo Agostinelli / RIOT TEAM Chris Platt, Sloane DeLancer, Andres Cerro, Stan Zienka, Mike Potter, Alex Lang, Kelsey Velazquez, Shane Ohara, Max Watkins, Becky Li, Vincent Than
Published ............. November 2025
Built to Last
Instead of reinventing the brand each season, we built an identity system designed to last, one that can grow and evolve with the tournament. Rooted in honor, precision, and prestige, it gives the World Championship a confident, elevated presence worthy of its global stage. The system provides a strong foundation and clear structure while leaving room for fresh creative expressions each year, keeping the brand alive and dynamic.
Evergreen & Seasonal
At the core of the system is a modular, responsive grid that adapts across every format, from broadcast and stage graphics to social and print. This forms the evergreen foundation: structured, scalable, and instantly recognizable. Motion follows the same principle, using sharp, confident movements that balance energy with elegance.
