Nike’s challenge was to create a content experience for its global directors on the insights taken from young Brazilians. The theme was the sneaker Culture and Running in the cities of São Paulo and Rio de Janeiro. All the expographic visualization was inspired by aesthetics of the streets, by the Brazilian Lambe Lambe movement (a street-art form) and by improvisation. Photography by Alex Libotte and Marcio Simch/Developed with Pharus Design team. ✶2015