Nike – É Tudo Nosso
Exhibition
Nike gave us the challenge to creating a content experience for its global directors on the insights of young Brazilians. The theme? Sneaker Culture and Running, in the cities of São Paulo and Rio de Janeiro.
It was in the streets, where everything started and it was there, where the project took place. We had a photo shoot in the center of São Paulo and in communities of Rio for immersion. All the expographic visualization was inspired by aesthetics of the streets, by the Brazilian Lambe Lambe movement (a street-art form) and by improvisation.
Designer at Pharus ↙
Role .................. Designer
Team .................. DESIGN Estefan Richter, Carla Garofalo, Marcela Scheid, Gabriel Fernandes, Jade Aiello, Daniela Moniwa / AD Alex Libotte / ECD Marcio Motta / CD Cris Inoue / PHOTOGRAPHY Alex Libotte, Marcio Simch / RESEARCH Pseudo London
Published ............. October 2015
