Nike – É Tudo Nosso
Exhibition

Nike gave us the challenge to creating a content experience for its global directors on the insights of young Brazilians. The theme? Sneaker Culture and Running, in the cities of São Paulo and Rio de Janeiro.

It was in the streets, where everything started and it was there, where the project took place. We had a photo shoot in the center of São Paulo and in communities of Rio for immersion. All the expographic visualization was inspired by aesthetics of the streets, by the Brazilian Lambe Lambe movement (a street-art form) and by improvisation.

Role

Designer at Pharus ↙

ECD ................... Marcio Motta
CD .................... Cris Inoue
AD .................... Alex Libotte  
DESIGN ................ Estefan Richter, Carla Garofalo, Marcela Scheid, Gabriel Fernandes, Jade Aiello, Daniela Moniwa
Photography ........... Alex Libotte, Marcio Simch
Research .............. Pseudo London



Published ............. October 2015