MSI‘25 / League of Legends & Riot Games
Event Visual Identity, Evergreen Toolkit, Esports
League of Legends is a global esports platform where teams go head-to-head in a battle for victory. It’s defined by key calendar moments like the Mid-Season Invitational (MSI) — an international face-off at the heart of the competitive season.
BUCK partnered with Riot Games to lead the visual identity for MSI 2025, spanning branding, design, and motion. A close, cross-disciplinary effort brought energy and cohesion to one of League’s flagship events.
Art Director/Lead Designer at Buck ↙
Role .................. Art Director & Designer
Team .................. DESIGN Chris Markland, Rasmus Stenberg, Estefan Richter, Lucas Ramos, Florian Stumpe, Bernd Bousard, Felipe de Leonardo Figols Alessandro Issao Nakabachi, Léo Imbert / ECD Vincent Lammers / ACD Daniel Rodrigues / AD Rasmus Stenberg, Estefan Richter / PRODUCTION Carolina Brandão, Justin Harris, Jose Tirado Galan / MOTION Daniel Rodrigues, Joe Brooks, Marco van der Vlag, Laurentiu Lunic, John Stewart, Otilija Morozaite, Nicolas Grandry, Riccardo Agostinelli / RIOT.............. Chris Platt, Sloane DeLancer, Andres Cerro, Stan Zienka, Mike Potter, Alex Lang, Kelsey Velazquez, Shane Ohara, Max Watkins, Becky Li, Vincent Than
Published ............. August 2025
Working side-by-side with Rasmus Stenberg (the main Art Director) to establish the look and feel for the 2025 version of the games. With a talented team we’ve explored energy bursts inspired by anime, adding texture, grit and roughness. The logo was also slightly adjusted and refined.
