Worlds 2025 / League of Legends & Riot Games
Event Visual Identity, Evergreen Toolkit, Esports

The World Championship is the peak of competitive League of Legends, where the best players fight for a place in esports history. Watched by millions, it’s one of gaming’s most iconic stages. 

After years of fantasy-led brand overhauls, Riot wanted a shift: less myth, more sport. A new visual identity with the confidence and longevity of a global championship.

Role

Art Director / Lead Designer at Buck ↙

ECD ................... Vincent Lammers
ACD ................... Daniel Rodrigues

AD ..................... Estefan Richter, Rasmus Stenberg
Production .......... Jose Tirado Galan, Justin Harris, Chance Woodward, James Britton
Design ................ Matheus Sakita, Lucas Ramos, Florian Stumpe, Bernd Bousard, Felipe de Leonardo Figols, Alessandro Issao Nakabachi, Léo Imbert
2D Anim. Lead ...... Marco van der Vlag
2D Animators ....... Laurentiu Lunic, John Stewart, Otilija Morozaite, Nicolas Grandry, Riccardo Agostinelli, Andres Cuevas
CEL Animators....... Santiago González
3D Designers ..................... Will Burkart, Esther Beije, Ylli Orana, Kat Smith, Ruxin Lang, Chloe Tu, Manon Sailly, Alexis Varga, Fabio Wasques, Marco Savignano
Concept Artist ..... Yana Abramova, Joe Sparkes, Tiago Calliari
3D Animators ..... Alexis Varga, Fabio Wasques, Marco Savignano
3D Char. animators .... Ross Scroble, Julia Fritsch
3D Compositor ..... Shane O'hara, Ylli Orana, Kat Smith, Chloe Tu
Houdini ............. Beatrice Viguier, Chris Ribar, Hogan Williams, Luka Zabret
Rigging ............. Ernesto Ruiz Velasco, Francis He
Technical Dir. ............ Jens Lindgren
Riot Team .......... Chris Platt,Sloane DeLancer, Andres Cerro, Stan Zienka, Mike Potter, Alex Lang, Kelsey Velazquez, Shane Ohara, Max Watkins, Becky Li, Vincent Than

PUBLISHED ............. November 2025

Built to Last

Instead of reinventing the brand each season, we built an identity system designed to last, one that can grow and evolve with the tournament. Rooted in honor, precision, and prestige, it gives the World Championship a confident, elevated presence worthy of its global stage. The system provides a strong foundation and clear structure while leaving room for fresh creative expressions each year, keeping the brand alive and dynamic.

Evergreen & Seasonal

At the core of the system is a modular, responsive grid that adapts across every format, from broadcast and stage graphics to social and print. This forms the evergreen foundation: structured, scalable, and instantly recognizable. Motion follows the same principle, using sharp, confident movements that balance energy with elegance.