MSI‘25 / League of Legends & Riot Games
Event Visual Identity, Evergreen Toolkit, Esports

League of Legends is a global esports platform where teams go head-to-head in a battle for victory. It’s defined by key calendar moments like the Mid-Season Invitational (MSI) — an international face-off at the heart of the competitive season.

BUCK partnered with Riot Games to lead the visual identity for MSI 2025, spanning branding, design, and motion. A close, cross-disciplinary effort brought energy and cohesion to one of League’s flagship events. 

Role

Art Director/Lead Designer at Buck ↙

ECD ................. Vincent Lammers 
ACD ................. Daniel Rodrigues

AD ................... Rasmus Stenberg, Estefan Richter 
PRODUCTION ...... Carolina Brandão, Justin Harris, Jose Tirado Galan
DESIGN ............. Chris Markland, Rasmus Stenberg, Estefan Richter, Lucas Ramos,
Florian Stumpe,
Bernd Bousard,
Felipe de Leonardo Figols
Alessandro Issao Nakabachi,
Léo Imbert
MOTION ............. Daniel Rodrigues,
Joe Brooks, Marco van der Vlag, Laurentiu Lunic,
John Stewart,
Otilija Morozaite,
Nicolas Grandry,
Riccardo Agostinelli
RIOT TEAM ......... Chris Platt,Sloane DeLancer, Andres Cerro, Stan Zienka, Mike Potter, Alex Lang, Kelsey Velazquez, Shane Ohara, Max Watkins, Becky Li, Vincent Than

Published .......... November 2025

Working side-by-side with Rasmus Stenberg (the main Art Director) to establish the look and feel for the 2025 version of the games. With a talented team we’ve explored energy bursts inspired by anime, adding texture, grit and roughness. The logo was also slightly adjusted and refined.