Inc. 5000
Event Visual Identity, Magazine Cover

Inc. magazine invited Matheus Sakita and me to explore visual routes and develop a new identity for Inc. 5000, their prestigious event celebrating the leading entrepreneurs in the United States.

We explored three routes, each with its own visual signature while addressing the same theme. We liked all of them so much that we wanted to showcase every one here and leave it to you to pick a favourite.

Design .............. Estefan Richter, Matheus Sakita
Inc. Team ........... Caya Tull, Richard Baker

PUBLISHED ........... October 2026

Route 1. Macrocosmos

Everything starts from the dot. Taking the period from the Inc. logo itself, we build a universe that tells a story of growth, plurality, and optimism. Each cell is unique, representing categories, companies, people. In an ideal world, 5,000 of them.

Route 2. Shapeshifter

As a secondary route, Matheus Sakita explored the dot as a cellular unit: grouping, regrouping, shifting between abstract and figurative form. 5,000 individual points, each with their own story, converging into something unexpected and alive. A brand that feels dynamic, technology-driven, and built for growth.

Route 3. Radiance

The dot becomes an ignition point, a center from which energy, color, and form radiate outward. Growth, expansion, optimism. A graphic system that leans into vibrancy and directional movement, celebrating the drive and achievement of America's fastest-growing companies.