Github Universe ‘24
Event Branding, Toolkit, Tech
Themed The World's Fair of Software the event aims to capture the innovation of other World Fairs by bringing together the brightest minds in software development. As the tenth GitHub Universe, the event deserved a look that both celebrates this milestone and pushes the boundaries of their original design.Working closely with GitHub's design team, we set out to create a visual system that embodies the brand's progressive spirit and the developer community.
My role was active from early concepts, art direction and design, working with the design and motion teams at BUCK to imagine the visual future of code.
Art Direction & Design at Buck ↙
Role .................. Art Director & Lead Designer
Team .................. DESIGN Yana Abramova, Estefan Richter, Matheus Sakita, Bernd Bousard, Brian Hermelijn, Sandro Rybak / ECD Vincent Lammers / CD Ward Graumans / AD Estefan Richter / 3D João Rema, Will Burkart, Esther Beije, Jonas Nunes, Doma Harkai, Florent Porta, Saskia Bulletti PRODUCTION Chance Woodward, Katie Liston, Bénédicte Gold-Dalg / MOTION Daniel Rodrigues, Joe Brooks, Jardeson Rocha, Adrián Doménech, Fabien Rousseau, Tomasz Czajka, Greta Sennekamp, Otilija Morozaitė, John Stewart / WORKSHOP PARTICIPANTS Catarina Alves, Wendy Linn, Will Burkart, Esther Beije, Brian Hermelijn, Matheus Sakita Yana Abramova, Bernd Bousard, Estefan Richter
Published ............. December 2024
To kick off the exploration phase of the project, I organised a workshop filled with exercises and prompts that encouraged the design team to engage with the themes of progress and code.
Throughout the day, we experimented with shapes, colors, gestures, and a variety of materials available on the table, including paper cut-outs, glue, ink, Legos, and play-doh. One particularly intriguing aspect was the incorporation of GitHub's scalable grid, which effectively bridged our physical creativity with the digital realm where the designs would ultimately take shape.
Following the workshop, we transitioned to digital, armed with inspiration and insights that guided our initial exploration of silhouettes, shapes, and combinations. This collaborative effort ultimately led to what we termed as the Monuments of Progress.
