Adobe MAX
Rebranding, Event Design

Adobe enlisted us to craft an expressive visual system for Adobe MAX 2023. We explored the theory of play, discovering a series of key components including rules and structures that facilitate interaction. This then informed our approach, leading us to create a library of shapes representing the limitless creative possibilities of Adobe’s Creative Cloud tools and MAX’s attendees.

As the system began to be implemented, it transformed from assets spanning smaller digital formats to gracing the 40-foot keynote speaker stage in Los Angeles, capturing the attention of audiences worldwide.

Role

Art Direction & Lead Designer at Buck ↙

ECD ................ Vincent Lammers
AD .................. Estefan Richter, Simon Buijs
Design ............. Anna Moessnang, Bernd Bousard, Bianca Beneduci, Catarina Alves, Estefan Richter, Jen Zheng, Léa Zhang, Rasmus Stenberg, Simon Buijs, Yana Abramova 
3D .................. Sonal Jadhav 
Motion ............ Jardeson Rocha, Andrés Cuevas, Greta Sennekamp, Joe Sparkes, Santiago Gonzalez
Production ....... Bárbara Scatolini, Chance Woodward 
Anyways Team ... Charlie Sheppard, Alfie Wheatley & Jeanne Harignordoquy
Workshop ......... Wendy Linn, Yana Abramova, Bernd Bousard, Jardeson Rocha, Anna Moessnang, Estefan Richter


Published ............. October 2023